A rapidly growing private educational institution in Calgary is seeking a creative, hands-on, and results-driven Digital Marketing & Social Media Specialist.
The organization provides career-focused education and is expanding its programs, digital presence, and market reach. This role will play an important part in strengthening brand awareness, generating engagement, supporting lead generation, and creating high-quality digital content.
This is primarily an on-site position in Calgary.
DUTIES & RESPONSIBILITIES
- Create and curate engaging digital content for multiple social media platforms while following SEO and digital marketing best practices.
- Maintain a consistent brand voice, visual identity, and messaging across digital channels.
- Manage audience engagement by monitoring and responding to comments, messages, and other interactions.
- Develop social media content calendars and create visual and written content, including photography, videos, graphics, blogs, reels, and short-form content.
- Manage and optimize Google Ads campaigns to drive qualified traffic, leads, and conversions.
- Analyze advertising performance and continuously improve campaigns to maximize ROI.
- Develop and execute social media strategies aligned with organizational and marketing objectives.
- Plan, create, and schedule content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
- Capture, shoot, and edit professional photos and videos for campaigns and organic social media content.
- Create short-form videos, promotional videos, tutorials, interviews, and other engaging digital content.
- Monitor campaign and content performance and provide data-driven recommendations for improvement.
- Collaborate with external agencies, vendors, and partners by providing campaign briefs, direction, and feedback.
- Develop monthly content calendars and ensure content is delivered consistently and on schedule.
- Stay current with social media trends, platform changes, digital advertising developments, and industry best practices.
- Prepare monthly performance reports covering key marketing metrics, results, insights, and recommendations.
- Attend organizational events to capture photography and video content and provide real-time social media coverage when required.
- Generate creative content and campaign ideas aligned with organizational objectives.
- Design digital advertisements and promotional materials that strengthen brand awareness and support lead generation.
- Track the customer journey from digital campaigns through leads and conversions to help improve overall marketing effectiveness.
EXPERIENCE & SKILLS
- Diploma or degree in Marketing, Communications, Digital Media, Journalism, or a related field.
- Minimum 1 year of practical experience in digital marketing, social media, content creation, SEO, paid advertising, or a related area.
- Demonstrated experience managing business social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Experience managing or supporting Google Ads campaigns.
- Strong understanding of social media analytics and digital marketing performance metrics.
- Strong written and verbal communication skills.
- Ability to write engaging copy adapted to different social media platforms and audiences.
- Strong photography, video shooting, and video editing capabilities.
- Proficiency with Microsoft Office applications.
- Familiarity with Google Analytics and Google Search Console.
- Strong organizational, administrative, and problem-solving skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Ability to work effectively both independently and collaboratively.
PREFERRED QUALIFICATIONS
- Google Ads certification or demonstrated experience managing Search and Display campaigns.
- Experience with WordPress, HubSpot, Hootsuite, or similar platforms.
- Experience with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects, or similar creative software.
- Experience with DSLR cameras and professional digital production equipment.
- Understanding of SEO, inbound marketing, lead generation, and conversion optimization.
THE IDEAL CANDIDATE
The ideal candidate combines creativity with strong marketing and analytical skills. You understand that successful digital marketing is not simply about posting content—you know how to create campaigns that generate attention, engagement, qualified leads, and measurable business results.
You are comfortable being both strategic and hands-on: developing a content plan, shooting and editing a video, managing social media, reviewing campaign analytics, optimizing paid advertising, and presenting recommendations based on performance.
You are highly organized, creative, proactive, and comfortable working in a fast-paced environment where priorities may change.
Experience working within education, professional services, or another lead-generation-focused organization would be considered an asset.
Job Type: Full-time
Pay: $25.00-$30.00 per hour
Work Location: In person
