ABOUT FOOTE LAW
Foote Law is an established full-service law firm based in Orangeville, Ontario, serving clients across Family Law, Criminal Law, Real Estate, Wills and Powers of Attorneys. We are a close-knit team of lawyers and legal professionals committed to delivering practical, honest legal advice to our community. As we grow, we are looking for a talented marketing professional to join us in-house and take full ownership of our digital presence and brand.
THE OPPORTUNITY
This is a newly created, standalone role. If you are a self-starter who thrives on variety, loves building something from the ground up, and wants to see the direct impact of your work, this is the role for you. You will have real input in our social media channels, website, content strategy, online advertising, and community networking, with direct access to firm leadership and the creative freedom to showcase your talents.
WHAT YOU'LL DO
Social Media & Content Creation
· Create, edit, and publish engaging content across Instagram, TikTok, Facebook, and LinkedIn and other applicable sites.
· Develop and manage a monthly content calendar aligned to firm priorities, legal awareness dates, and community events.
· Produce short-form video content (Reels, TikToks) and graphics for each platform using tools such as Canva or Adobe Creative Suite.
· Monitor comments, messages, and mentions across all channels; respond promptly and professionally.
· Track follower growth, engagement, and reach; prepare monthly performance reports with recommendations.
Website & SEO
· Maintain and update the firm's website, including practice area pages, team bios, and news/blog posts.
· Write and publish SEO-optimized blog articles on relevant legal topics to drive organic traffic.
· Manage on-page SEO: meta titles, descriptions, keyword strategy, internal linking, and page performance.
· Monitor website analytics via Google Analytics and report on traffic, user behaviour, and conversion trends.
Google & Paid Advertising
· Manage and optimize the firm's Google My Business profile, including posts, reviews, Q&A, and service listings.
· Plan, execute, and monitor paid advertising campaigns on Google and Meta (Facebook/Instagram) within set budgets.
· Analyze ad performance, adjust targeting and creative, and report on ROI.
Business Development, Networking & Community Engagement
· Research and identify networking opportunities, professional events, community sponsorships, and speaking engagements relevant to the firm's practice areas.
· Coordinate and schedule lawyer participation in networking events, legal community functions, and local business initiatives.
· Maintain a calendar of upcoming opportunities and follow up on commitments and event logistics.
WHAT WE'RE LOOKING FOR
Required
· 2+ years of experience in a marketing, social media, or communications role.
· Proven ability to create compelling written and visual content for multiple platforms.
· Hands-on experience managing social media accounts (Instagram, Facebook, LinkedIn; TikTok a strong asset).
· Proficiency with Canva and/or Adobe Creative Suite for graphics and short-form video.
· Working knowledge of WordPress or a similar CMS for website updates.
· Familiarity with SEO best practices and Google Analytics.
· Experience managing or setting up Google My Business profiles.
· Strong writing skills -- clear, professional, and audience-appropriate.
· Highly organized with the ability to manage multiple projects and deadlines independently.
Assets
· Experience with paid digital advertising on Google Ads and Meta Ads Manager.
· Background in a law firm, professional services firm, or regulated industry.
· Diploma or degree in Marketing, Communications, Digital Marketing, or a related field.
· Experience with email marketing tools such as Mailchimp.
· Photography or videography skills for original content capture.
WHAT WE OFFER
· Competitive salary of $45,000 to $54,000, commensurate with experience.
· A collegial, supportive work environment in the heart of Orangeville.
· Real creative ownership, this role reports directly to firm leadership.
· Flexibility and autonomy.
· Opportunity to grow with the firm as our marketing presence expands.
HOW TO APPLY
We would love to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience and one or two examples of social media or digital content you have created. Applications can be submitted through Indeed or emailed directly to our office at [email protected]. We thank all applicants for their interest; only those selected for an interview will be contacted.
Pay: $45,000.00-$55,000.00 per year
Benefits:
- Flexible schedule
- On-site parking
- Work from home
Work Location: Hybrid remote in Orangeville, ON L9W 2C4
