Who We Are
Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.
The Marketing & Communications team is responsible for all external communications, marketing, promotions, and public relations initiatives for SFU's Beedie School of Business. The Marketing & Communications team support various stakeholders, including graduate and undergraduate recruitment, alumni, career management centre, the dean's office, student engagement, and more. The Marketing & Communications team is responsible for all paid, earned, and owned content creation and oversight, and for ensuring the integrity of the SFU Beedie brand across all communication channels and assets, including the business school's website and social media accounts. The Marketing & Communications team manages relationships with a media agency, an advertising agency, and a variety of contract vendors (including photographers, copywriters, digital marketing specialists, web developers, and more).
About the Role
The Manager, Digital Strategy manages a digital team that provides strategic leadership, planning, and execution for all digital marketing initiatives, content, and channels in collaboration with internal and external stakeholders. Develops and implements data-driven organic social media and paid advertising campaigns (domestic and international) and monitors, analyzes, and reports on results. Fosters community on branded social channels through the creation and curation of targeted, educational, and engaging content. Engages with students, faculty, and internal departments to provide support and guidance, and gathers insights and feedback to drive strategy.
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