Director of Sales
A well-established and growing food manufacturing company is conducting a confidential search for a Director of Sales. This is a senior individual contributor and team leadership role that offers significant scope and visibility within the organization. The Director of Sales will report directly to the Vice President of Sales & Marketing and will play a central role in executing the company's commercial strategy, building customer relationships, and driving consistent revenue growth across key accounts and territories.
The Opportunity
This is an excellent opportunity for an experienced sales leader who thrives in a fast-paced, relationship-driven environment and is looking to make a meaningful impact at a company with strong market presence and continued growth ambitions. The Director of Sales will be expected to operate with a high degree of autonomy while working collaboratively with marketing, operations, and the broader leadership team to ensure that sales efforts are well-coordinated and strategically aligned.
Core Responsibilities
Sales Strategy & Execution
- Develop, implement, and continuously refine sales strategies, territory plans, and account-level growth plans that are aligned with the company's overall revenue targets and strategic direction
- Own and manage a portfolio of major customer accounts, building deep and durable relationships at the executive and buyer level that support long-term retention and expansion
- Identify and pursue new business opportunities through proactive prospecting, industry networking, and a thorough understanding of market dynamics
- Ensure that all sales activity, pipeline data, and customer interactions are accurately captured and maintained within the company's CRM system on a consistent basis
- Prepare and present regular sales forecasts, pipeline reports, and performance updates to the VP of Sales & Marketing
- Negotiate customer contracts, pricing, and agreements and prepare documentation for executive review and approval
Team Leadership & Development
- Lead, coach, and develop a team of sales professionals, setting clear individual goals and performance objectives and conducting regular performance evaluations
- Foster a high-performance sales culture built on accountability, customer focus, and a commitment to continuous improvement
- Work in close partnership with HR on all aspects of recruiting, onboarding, and talent development within the sales function
Cross-Functional Collaboration
- Partner closely with the marketing team on campaign development, trade show planning, promotional initiatives, and lead generation activities to ensure alignment between sales and marketing efforts
- Collaborate with operations, product development, and finance teams as needed to support customer commitments and ensure smooth execution of sales strategies
- Provide market intelligence, customer feedback, and competitive insights to the broader leadership team to inform product, pricing, and go-to-market decisions
Budget & Reporting
- Manage the sales budget responsibly, ensuring that resources are allocated strategically and that expenses remain consistent with revenue targets
- Monitor competitor activity and market trends on an ongoing basis and translate those findings into actionable recommendations for the leadership team
What We're Looking For
- 7 or more years of progressive sales leadership experience, ideally within food manufacturing or a related industry
- A demonstrated ability to build, lead, and inspire high-performing sales teams in a results-driven environment
- Strong executive-level relationship management and negotiation skills, with a history of winning and retaining major accounts
- Proficiency with CRM platforms and a comfort level with data-driven sales management, forecasting, and reporting
- Highly organized, self-motivated, and collaborative, with the ability to manage multiple priorities simultaneously
- Excellent written and verbal communication skills and a professional, polished presence with customers and internal stakeholders alike
Pay: From $85,000.00 per year
Benefits:
- Dental care
- On-site parking
- RRSP match
Application question(s):
- How many years of experience do you have working sales in the food manufacturing industry?
Education:
- Bachelor's Degree (preferred)
Experience:
- Sales: 7 years (preferred)
Work Location: In person
