The Category Marketing Specialist for Building Material Categories is responsible for developing and executing marketing strategies to drive sales and brand awareness for home improvement products within the retail sector. They oversee all aspects of marketing campaigns, from strategic planning and budget management to campaign execution and performance analysis, with a focus on reaching and engaging target customers.
This position offers a competitive salary ($55-75,000 yr).
Responsibilities
- Strategic Planning: Develop and implement comprehensive marketing plans and strategies for home improvement categories, aligning with overall business goals and objectives.
- Product Positioning: Define the positioning and messaging for home improvement products, ensuring alignment with customer needs, market trends, and competitive landscape.
- Campaign Management: Lead the planning, execution, and optimization of integrated marketing campaigns across various channels, including digital advertising, print media, social media, email marketing, and in-store promotions.
- Creative Development: Collaborate with internal and external creative teams to develop compelling marketing collateral, including advertising materials, product packaging, signage, and promotional displays.
- Content Creation: Oversee the creation and curation of content for category marketing campaigns, including graphic design, landing pages, blog posts, and video content, to educate and inspire customers.
- Market Research: Utilize market research and competitive analysis to identify opportunities for growth, understand customer preferences, and stay informed about industry trends and best practices.
- Budget Management: Develop and manage marketing budgets for home improvement categories, allocating resources effectively to achieve desired results while maximizing ROI.
- Performance Tracking: Monitor and analyze key performance indicators (KPIs) for marketing campaigns and share results with key partners across the organization monthly.
- Cross-functional Collaboration: Collaborate with cross-functional teams, including product management, merchandising, sales, and operations, to ensure alignment of marketing efforts with product launches, promotions, and inventory management.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field is preferred.
- Experience in marketing management, preferably in the retail or home improvement industry, with a focus on product marketing and category management.
- Demonstrated experience or an understanding of the customer journey/experience for Lumber and Building Materials would be considered an asset.
- Strong understanding of home improvement products, trends, and customer needs, with the ability to translate market insights into actionable marketing strategies.
- Excellent strategic thinking and problem-solving skills, with a track record of driving results through innovative marketing initiatives.
- Creative mindset with the ability to develop compelling messaging and content that resonates with target audiences.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Proficiency in marketing analytics tools and techniques for performance tracking and optimization.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
Education:
- Secondary School (required)
Experience:
- Retail management: 5 years (preferred)
Work Location: In person
