JOB TITLE: Digital Marketing Coordinator
ABOUT:
URstore is a Custom Clothing Services E-commerce (SAAS) Co.. Our diverse B2B markets include; Companies, Non-profits, Schools, and Sports Orgs. We help our customers secure their unique custom gear requirements without all the traditional hassles of manual ordering; order easily online, no minimums, no collecting sizes or payments, and delivering to individuals or groups are just some of our competitive advantages.
URstore offers leading brands including Adidas, Nike, Russel, Duer, Ogio, Champion, North Face, and much more. We boast the latest digital print and embroidery equipment to help efficiently produce and deliver orders quickly all across North America.
As URstore’s Digital Marketing Coordinator, U’ll report directly to the founder and will be responsible for a variety of functions that are uniquely intertwined due to the nature of our digital business platform. You'll gladly multi-task and have experience in at least 3 of the digital marketing functions listed ; Retention marketing (creative campaigns via Mail Chimp), social engagement, prospecting new customers, content creation.
You’ll bring creativity and a ‘can do attitude’ to various marketing tasks that drive business development leads and ultimately help achieve sales targets. If UR collaborative, detail-orientated, hard-working, solution-focused, accountable and constantly curious, we might be the right team for you.
Although this is an entry level position, we are looking for a self starter with entrepreneurial spirit whom wishes to grow with the company.
RESPONSIBILITIES:
Retention Marketing;
- Create (Canva or like software) & execute retention marketing campaigns (on Mail Chimp) to existing data bases.
- Utilize analytic to assess campaign & optimize performance.
Direct prospecting (email campaigns);
- Plan & execute digital marketing campaigns to drive B2B lead generation.
- Conduct A/B testing to refine tactics and improve conversion rates.
- Analyze & measure results.
Social engagement & Website content;
- Create & execute social posts to educate about our company brand & competitive advantages.
- Analyze and measure results.
Marketing planning & strategy;
- Help brainstorm & develop strategies & objectives to achieve the company sales targets.
- Communicate effectively with stakeholders to align marketing efforts with business objectives.
Misc. other;
- Website updates
- Create & update website content in alignment with the key words & SEO best practices.
KEY SKILL & QUALIFICATIONS:
- Retention marketing - experience in one of the common mail sender platforms + A/B testing, conversion rate optimization (CRO), and other techniques to continuously improve performance..
- B2B Lead Generation: generate B2B leads via direct prospecting best practices.
- Social: understanding of social best practices to educate & brand build.
- SEO: basic knowledge of SEO best practices including the use of titles, meta tags, & backlinks.
- Analytical Skills: detail oriented & proficient in data analysis and reporting tools to track campaign performance, identify trends, and make data-driven decisions.
- Certifications (nice to have): relevant certifications such as SEMrush, Moz, HubSpot, LinkedIn Marketing Solutions Certification, Google analytics, Mail Chimp etc.
ADDITIONAL SKILLS:
- Bachelor’s degree / Diploma in Marketing, Business, or a related field.
- At least 1-3 years of experience in digital marketing or a similar role.
- Excellent written and verbal communication skills to collaborate with internal teams and external partners.
- Canva, Adobe Creative Suite or similar software skills
- Knowledge of the custom clothing or e-commerce industry (preferred but not required).
BENEFITS:
- Central location (near to the Olympic Village) with public transportation close by.
- Dental, Health, Insurance offered.
- Tea / coffee and snacks offered.
- Wholesale casual clothing.
- Very friendly team environment.
If you have what it takes and are looking for an opportunity to get in at the ground level of an exciting growing e-commerce company, please submit your resume and cover letter. We thank all applicants; however, only those selected for an interview will be contacted.
Job Types: Full-time, Permanent, Casual
Pay: $48,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Dental care
- Discounted or free food
- Extended health care
- Stock options
- Store discount
- Tuition reimbursement
- Vision care
Work Location: In person
