Business Development Professional
U.S. Markets
About the Role
Reporting to the North American Sales Director - VAB, the Business Development Professional is responsible for driving revenue growth across the Midwest and Eastern U.S states by expanding existing customer relationships, supporting our established distribution network, and identifying new business opportunities through both direct and channel sales.
This is an exciting opportunity to introduce an innovative packaging technology that delivers measurable value across a wide range of industries. As a consultative sales professional, you will work closely with customers to understand their operational challenges, demonstrate the value of our solutions, and build long-term partnerships that drive mutual success.
If you're a motivated sales professional with proven Industrial Packaging experience, a hunter mindset, entrepreneurial spirit, and passion for winning new business, we want to hear from you.
Key Responsibilities
- Develop and execute a strategic territory sales plan to achieve and exceed revenue and growth objectives.
- Build and manage a healthy sales pipeline through prospecting, networking, referrals, and lead generation activities.
- Identify, qualify, and close new business opportunities across multiple industries using both direct and distributor sales channels.
- Grow existing customer relationships by identifying expansion opportunities and delivering exceptional account management.
- Support and collaborate with our key distribution partner, Veritiv Corp., and its Industrial Packaging sales team through joint sales calls, product training, and customer development initiatives.
- Deliver compelling sales presentations, product demonstrations, and value-based proposals tailored to customer needs.
- Guide customers through product evaluations, onboarding, implementation, and post-sale support to ensure successful adoption and long-term satisfaction.
- Develop relationships with key decision-makers, influencers, and executive stakeholders within customer organizations.
- Represent WP Innova at trade shows, industry events, customer meetings, and networking functions to increase brand awareness and generate qualified opportunities.
- Monitor market trends, competitive activity, and customer needs to identify emerging opportunities and recommend growth strategies.
- Maintain accurate customer records, sales forecasts, and opportunity management within Microsoft Dynamics 365 CRM.
- Based in Ontario, you will need to travel regularly into the US Midwest and Eastern States, including overnight travel, to support existing customer relationships, develop new business opportunities, and drive territory growth.
Qualifications & Experience
- Proven success in business development, outside sales, or territory management, preferably with Industrial packaging or Manufacturing experience.
- Demonstrated ability to prospect, develop, and close new business with a strong hunter mentality.
- Exceptional relationship-building, networking, and consultative selling skills.
- Results-oriented with a proven track record of meeting or exceeding sales targets.
- Strong presentation, negotiation, and communication skills with the ability to influence decision-makers at all organizational levels.
- Ability to effectively manage both short- and long-term sales cycles.
- Skilled at identifying customer challenges and presenting data-driven, value-based solutions.
- Strong business acumen, strategic thinking, and analytical problem-solving abilities.
- Self-motivated, highly organized, and able to work independently in a fast-paced, entrepreneurial environment.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint) and Microsoft Dynamics 365 CRM.
Why Join WP Innova?
At WP Innova, you'll represent innovative packaging solutions that help manufacturers improve productivity, reduce costs, and enhance sustainability. You'll enjoy the flexibility and autonomy of managing your territory while being supported by an experienced leadership team committed to your success.
This is an opportunity to make a meaningful impact, build lasting customer relationships, and grow your career with a company that values innovation, collaboration, and continuous improvement.
About WP Innova Inc.
Founded in 1998, WP Innova Inc. is a proudly Canadian-owned manufacturer with more than 35 years of expertise in industrial and food packaging films and foils. We provide innovative packaging solutions across Canada, the United States, and Europe through a trusted network of distribution partners.
Our mission is to develop customer-focused packaging solutions that deliver measurable value through innovation, research and development, advanced specialty film technologies, and exceptional customer service. We are committed to offering one of the industry's broadest product portfolios while fostering a culture built on expertise, collaboration, and continuous improvement.
Join WP Innova and help shape the future of packaging through innovation, customer success, and sustainable growth.
Job Type: Full-time
Pay: $75,000.00-$85,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Flexible schedule
- Paid time off
- Work from home
Shift:
Experience:
- Business development: 5 years (Required)
- Packaging Industry Sales or Manufacturing : 5 years (Required)
Work Location: Remote
