Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital marketing efforts across various platforms. This role involves developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and engagement. The ideal candidate will have a strong understanding of e-commerce, SEO, and digital marketing strategies, along with proficiency in graphic design and social media management tools. This position offers an exciting opportunity to shape our online presence and connect with our target audience effectively.
Duties
- Develop and implement comprehensive social media strategies aligned with company goals.
- Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
- Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
- Manage paid advertising campaigns on Facebook and other platforms to increase reach and conversions.
- Conduct keyword research to optimize content for SEO and improve organic search rankings.
- Monitor social media trends, analyze performance metrics via Google Analytics, and adjust strategies accordingly.
- Engage with followers by responding to comments, messages, and reviews in a timely manner.
- Collaborate with the marketing team to align social media campaigns with overall branding efforts.
- Proofread all content for accuracy, clarity, and brand consistency before publication.
- Stay updated on industry best practices in digital marketing and social media management.
Qualifications
- Proven experience in social media management within an e-commerce or digital marketing environment.
- Strong knowledge of SEO principles, keyword research, and analytics tools like Google Analytics.
- Proficiency in graphic design software including Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is preferred.
- Familiarity with social media management platforms such as Hootsuite and Buffer.
- Experience managing Facebook Advertising campaigns and understanding of digital advertising best practices.
- Excellent proofreading skills with attention to detail.
- Ability to develop creative content that resonates with target audiences across multiple channels.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Knowledge of digital marketing trends and best practices in social media strategy development.
This role is ideal for a passionate digital marketer eager to innovate within a fast-paced environment while enhancing brand presence through compelling content and strategic campaigns.
Pay: $17.20-$32.65 per hour
Benefits:
- Discounted or free food
- Flexible schedule
- Store discount
- Work from home
Work Location: Hybrid remote in Toronto, ON
