The Social Specialist is a highly organized, detail-oriented team player with strong technical
aptitude in paid social platforms namely, Facebook/Instagram (required), Twitter (required),
Pinterest (Asset), Snapchat (Asset).
Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation
and implementation of holistic social media plans for their brands. This individual will gather
and analyze various amounts of marketing data for the clients and their competitors to
determine their advertising and media needs and to ensure plans are properly executed and
delivered. Plans typically include analysis and recommendations on targeting, geography,
scheduling, support level, strategic executions and budget. In addition to managing the work of
the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client
contact and work with their counterpart Strategy and Investment teams. Success requires
strong analytical skills, good consumer understanding, creativity, skill in negotiation and very
strong attention to detail.
Assists the Social Supervisor/Manager to develop social media plan recommendations
for assigned clients that meet clients’ campaign goals and target audiences
- Maintains regular communication of brand and team status to Supervisor/Manager
- Develop a positive experience and relationship with clients maintaining day to day
communication
- Executes social media campaigns, and purchasing social media from the different self-
serve platforms and managed services
- Ensure that all projects assigned are executed to plan
- Manage, analyze and optimize social media placements during campaigns
- Collaborates with web analysts to provide campaign reporting and ROI analysis
- Ensure that work produced with the highest level of quality and accuracy
- Sources, compiles and provides research materials when required
• Participates in assigned client meetings and presentations• Pro-actively identifies project issues/problems, assists in issue/problem resolution and
provides project updates
1-2 years’ experience in social media planning and buying- Facebook Blueprint and/or Certification an asset
- Knowledge in various social media platforms and best practices in organic and paid use
- Proficiency in Microsoft Office, with an advanced working knowledge of Excel
- Strong analytical skills
- Strong quantitative skills, including analytical abilities and math proficiency
- Ability to effectively utilize media research and reporting resources
- Excellent communication skills – written, verbal and presentation
- Strong negotiating skills
- Flawless attention to detail
- Project management, problem solving and organizational skills are essential.
- Able to work successfully with teams, handling multiple projects and meeting tight
deadlines under pressure
