Manager, Applied Intelligence (PR)
Company Description
Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.
With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé, Duracell and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.
In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze). In 2025, Citizen was honoured with Strategy Agency of the Year (Bronze) and recognized in PRNews' 2026 Agency Elite Top 120.
This isn't just a job; it's an opportunity to grow, connect, and belong in a vibrant environment. Beyond global opportunities, personal time, and unforgettable team-bonding, we prioritize professional development, committed to unleashing the potential for our talent across all offices. If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, you can find out more about us here:
https://www.citizenrelations.com/about
Transparency matters to us. For this role, you can expect a salary between $93,000-$130,000 annually, depending on experience. This is for a new vacancy.
About the Role
We’re hiring a Manager for our Applied Intelligence team to serve as a core builder and strategic storyteller as we scale our marketing science capabilities. This position is crafted for a versatile data professional who possesses deep fluency in marketing analytics, statistical modelling, and performance measurement.
This is an entrepreneurial, fast-paced environment where you will have a direct hand in shaping how we extract and apply data. Because we prioritize custom solutions over rigid, off-the-shelf templates, we need a practitioner who truly "knows their stuff." We are looking for an analytical expert who can collaborate effectively across teams, provide sound data guidance to internal partners, and ruthlessly execute on immediate business needs.
You won't be siloed into a single box. You will be the end-to-end owner of the effectiveness story for your clients—gathering data in highly creative ways, analyzing complex datasets, and translating those numbers into compelling narratives that prove the business value of our creative work.
Responsibilities
- Own the Effectiveness Story: Act as the ultimate anchor for campaign measurement. You will synthesize data across earned, owned, and paid channels to build cohesive, bulletproof narratives that prove how our work drives real business impact for global brands.
- Bespoke Measurement & Framework Development: Enjoy the freedom to architect custom measurement models and frameworks tailored specifically to unique client objectives. You will build and execute the methodology required to solve complex brand questions—whether that means measuring the long-term reputation impact of a major brand announcement, or conducting multiple regression analysis and building forecasting models to project business-critical KPIs like sales and web traffic.
- Agile Data Analysis & Gathering: Act as a resourceful data wrangler. You will analyze and transform data on a case-by-case basis using data sourced directly from clients, native platform UIs, or internal applications. When standard tools hit a wall, you will comfortably leverage Python for ad-hoc data collection, API integration, or web scraping.
- Data Storytelling & Deliverables: Own the final client output from start to finish. Whether a client requires an interactive dashboard (Looker Studio, Tableau) or a highly tailored, visually compelling strategic deck, you will craft the final deliverable.
Requirements
- 4–6 years of experience within a media agency, digital analytics firm, or research house, with a definitive track record of owning client-facing measurement and analytics outputs.
- BSc in statistics, economics, finance or related degree; Masters degree is a plus.
- Strong, practical experience utilizing Python for data science workflows—specifically for data manipulation (Pandas/NumPy), data transformation, and ad-hoc data collection—alongside comfort experimenting with modern AI tools to optimize workflows.
- Demonstrated competence in executing multiple regression analysis, data modeling, and building statistical forecasting models to evaluate and project campaign impact.
- Hands-on experience navigating paid media platform UIs, digital marketing tracking environments, and social listening tools (e.g., Brandwatch, NetBase, or similar).
- A rare blend of analytical confidence and team-first agility. You can clearly articulate how to solve a complex data problem, but you are equally energized by rolling up your sleeves to build dashboards, manipulate datasets, and pull data yourself.
Why This Role at Citizen Relations Canada
- A Blank Canvas for Growth: You won't be stuck executing standard reporting templates that someone else built years ago. You will directly influence how we build our data workflows and help shape the agency's analytics road map.
- End-to-End Ownership: You own the narrative. From the initial creative data collection to the final client presentation, you will see the direct impact of your data stories on major global consumer brands.
- No Analytics Theater: We aren't interested in pulling vanity metrics just to fill slides. This role is about extracting true human behavioural insights and engineering measurement frameworks that drive genuine business value.
- High-Visibility Collaboration: You will work side-by-side with an integrated agency team, serving as a vital driver of what Applied Intelligence looks like at a world-class communications agency.
What’s in it for you:
We value the ‘whole you’
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in a great city neighborhood, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
- Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!
We are obsessed with learning and being better humans
- In-house learning & development sessions and annual career and growth conversations’
- Access to internal network of opportunities across all agencies
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
Check out our EDI report here to learn more about our work and commitment towards equity.
We invest in your health and wellness:
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
- Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
- A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
- Maternity leave top up program.
Expiry Date Notice: This job description expires on July 10th, 2026
We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
By joining Citizen Relations you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
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