Position: Marketing director FRACTIONAL
Location: Remote location
Reporting To: CEO
Reports: No direct reports
CanPro Roofing Partners
CanPro is committed to building Canada's best-in-class commercial roofing platform by partnering with high-quality companies serving institutional, commercial, and industrial markets, with a focus on roof replacement, restoration, and ongoing maintenance services.
Our goal is to elevate and strengthen Canada's commercial roofing industry by uniting reputable, trustworthy owner-operators within a national platform built on quality, service, and safety.
Overview
There is no marketing function at CanPro today. You are building it, and running it.
The core deliverable is a “marketing in a box” playbook: a repeatable, scalable framework that can be deployed across our operating companies with minimal lift at the local level. Beyond the playbook, you will personally execute the highest-leverage activities, brand, social media and email marketing, while directing freelancers for everything else.
KEY RESPONSIBILITIES
Strategy & Playbook
- Design and document the CanPro “marketing in a box” playbook, a deployable, multi-entity framework covering brand, content, social, email, and partner-level activation;
- Set a phased roadmap for marketing maturity across the platform;
- Build and manage the marketing budget within agreed parameters;
Hands-On Execution
- Own social media strategy and execution;
- Own email marketing via HubSpot: list management, segmentation, automation, and campaigns;
- Execute targeted list marketing campaigns to B2B audiences;
- Use AI tools as a daily workflow standard to maximize output within the available time;
Freelancer Direction
- Source, brief, and manage freelancers for design, copy, paid media, and other gaps outside your core strengths;
- Hold freelancers accountable to deliverables and budget;
Coordination & Reporting
- Coordinate with GMs and Culture Ambassadors at operating companies for local content and brand consistency;
- Provide the CEO with simple, periodic reporting on activity and performance;
WHAT WE’RE LOOKING FOR
Experience
- 8–10 years of B2B marketing experience, you understand longer sales cycles, professional buyers, and relationship-driven markets;
- Prior fractional, consulting, or multi-client experience, you know how to plug into a company quickly and work independently;
- Agency background a strong asset;
Core Strengths Required
- Excellence in social media strategy and execution, you have built and grown B2B social presence, not just managed posts;
- Excellence in email marketing via HubSpot, campaigns, automation, segmentation, and list management;
- Comfort owning a budget and directing freelancers without a management layer;
- Hands-on AI tool proficiency, used daily to extend what a part-time engagement can cover;
Logistics
- East Coast North America preferred;
- Must be eligible to work as an independent contractor in Canada;
- Occasional travel to operating locations may be required (expenses covered).
Interested in this opportunity? We’d love to hear from you. Please note that only selected candidates will be contacted to begin the recruitment process.
Work Location: Remote
