Reporting to the Associate Director, Recruitment Marketing, the Marketing Specialist, Graduate & International Recruitment provides specialized marketing expertise to support Western's graduate and international recruitment priorities. Working collaboratively with colleagues across Western Communications, the School of Graduate and Postdoctoral Studies, the Office of the Registrar, faculties, and other campus partners, this individual develops and manages integrated marketing projects and initiatives that position Western as a destination of choice for prospective graduate and international students, strengthening awareness, consideration, and engagement in support of the University's recruitment and enrolment priorities.
The Marketing Specialist manages the planning and execution of integrated marketing projects, develops audience-centred marketing content and campaign assets, and coordinates marketing activities that support graduate and international recruitment initiatives, campaigns, events, and other strategic priorities. This individual identifies opportunities to enhance marketing effectiveness, provides advice and guidance on the most effective approaches, and recommends improvements that strengthen prospective student engagement, optimize recruitment marketing initiatives, and support the University's graduate and international enrolment objectives.
