Location
This is a hybrid role with in-office work required two days per week at one of our SafetyCo locations. The role also requires travel to other SafetyCo locations across Ontario approximately twice per month.
Project Overview
At SafetyCoLabs, we're building the future of workplace learning and rethinking how businesses discover, evaluate, and buy the solutions they need. Learn more about SafetyCoLabs https://safetycolabs.ca/
As a GTM (Go-To-Market) Engineer, you'll build the systems, automations, and AI-powered workflows that help us generate pipeline, understand customers, improve conversion, and scale.
We're looking for a curious, resourceful builder who doesn't wait for a roadmap. You investigate, experiment, learn new tools, and build better solutions. You're comfortable working with customers, technology, and data, and ask questions like: Why do customers buy? What could we automate? How can AI help us work smarter? Most importantly, you care about creating measurable business value, with the freedom to experiment, learn quickly, and solve real business problems.
You'll work across Marketing, Sales, Client Experience, Technology, and Leadership to identify opportunities, remove friction, and turn ideas into measurable business results.
Why This Role Exists
We're not looking to add another traditional marketing or technical role. We need someone who can connect technology, customer behaviour, data, and growth, and turn opportunities into working systems.
This role exists to help SafetyCo work smarter and scale faster by identifying what can be automated, where technology can remove friction, and how better data can improve the customer journey.
We're looking for a builder who takes ownership, thinks independently, experiments, and is excited by the opportunity to build something from the ground up. If you're energized by solving commercial problems through technology, AI, creativity, and curiosity, this is an opportunity to make a real impact.
What Success Looks Like
Success in this role isn't measured by how busy you are. It's measured by business outcomes.
You'll help us:
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Increase conversion rates.
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Generate more qualified opportunities.
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Improve customer experiences.
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Reduce manual work through intelligent automation.
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Build scalable systems that help SafetyCo grow.
If you naturally ask, "How do we know this is working?" you'll fit right in.
What You'll Do
GTM Strategy & Workflow Development
- Understand how customers discover, evaluate, and purchase our products.
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Identify opportunities to make our go-to-market engine smarter, faster, and more effective.
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Design, build, and optimize automated GTM workflows using Clay, AI, and other tools.
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Design experiments that improve conversion rates across our websites, campaigns, and sales funnels.
Customer Journey & Conversion
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Design and run experiments across websites, campaigns, and sales funnels.
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Analyze customer behaviour and identify opportunities to improve conversion.
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Test, measure, learn, and continuously improve how we generate revenue.
AI & Automation
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Build AI-powered workflows that eliminate repetitive work and improve team efficiency.
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Identify manual processes that can be automated or streamlined.
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Research and test new AI tools and technologies.
Systems & Data
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Connect CRM, marketing, sales, and GTM platforms so data flows seamlessly.
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Build workflows for research, enrichment, segmentation, and lead qualifications
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Ensure teams have accurate, actionable data to make better decisions.
Analytics & Reporting
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Build dashboards and reporting that measure what actually matters.
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Track lead quality, conversion, pipeline contribution, and workflow performance.
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Turn data and customer insights into actionable recommendations.
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Continuously improve our systems based on what the data tells us.
What You Bring
Required
- 2–5+ years of experience in GTM Operations or Automation
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Strong understanding of sales and marketing processes
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You know how to learn, connect technology to business strategy, and build solutions that create measurable value.
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Experience working with CRM platforms and GTM technologies
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Strong analytical and problem-solving skills
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Excellent organizational and communication abilities
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Ability to manage multiple projects simultaneously
Preferred
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Experience with tools like Clay, n8n, Zapier, Lovable, Bolt, Claude, Cursor, Python, SQL, or TypeScript is a bonus.
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Experience with AI-powered workflow development
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Experience using APIs and automation platforms
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Familiarity with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, and enrichment providers
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Experience with no-code/low-code automation tools
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Basic SQL, JavaScript, or Python knowledge is an asset
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Experience in B2B SaaS or service-based businesses
Health & Wellness
- We take care of our people, because you can’t look after others if you’re not looked after too.
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Comprehensive health, dental, and vision benefits
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Access to mental health resources and wellness programs that support your well-being
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Employee Assistance Program (EAP) for confidential personal and professional support when you need it
Work-Life Balance
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We believe great work happens when people actually have time to live their lives too.
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Two weeks of vacation to start, with more as you grow with us
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Paid sick days and personal time when you need it
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No regular overtime, your evenings are yours
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A full company shutdown between Christmas and New Year’s (yes, we all take the break)
Perks & Extras
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The little things matter too.
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Employee discounts on select products and services
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Team events, social activities, and recognition moments that actually feel fun (not forced)
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The chance to do meaningful work that genuinely improves workplace safety in communities
Company Culture
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This is a place where people matter.
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A collaborative, inclusive, and supportive team environment
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Business casual dress
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A real commitment to learning, development, and helping people grow
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A workplace where ideas are welcomed, voices are heard, and contributions actually make a difference
About SafetyCo
SafetyCo is Canada’s leading integrated workplace safety partner, bringing together specialized safety companies, expert teams, and industry-leading services into one coordinated model, where we’re actively changing how workplace safety is done.
We help take the complexity out of workplace safety by making it simpler and more connected. Instead of juggling multiple providers, clients get one integrated partner for training, consulting, compliance, emergency response, occupational health, and risk management. The result is less chaos, stronger compliance, and safer workplaces that actually run better. And we do this all alongside a team of great people who genuinely enjoy what they do.
This Employment Ontario initiative is funded in part by the Government of Canada and the Government of Ontario.
Hiring Process
We care less about polished interview answers and more about how you think.
During the process, you'll work through a real business problem and a short practical exercise. We'll look at how you approach ambiguity, ask questions, think about customers and revenue, design experiments, and use technology to solve meaningful problems.
We're looking for curiosity, creativity, commercial thinking, and a genuine passion for building.
What Will Make You Stand Out
You'll thrive here if you think like a detective, experiment often, connect technology to business strategy, simplify complexity, and care more about outcomes than activity. You're energized by finding smarter ways to work and building solutions that make a real difference.
