Overview
We are seeking a creative and strategic Social Media Manager to lead our digital marketing efforts across various platforms. This role involves developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and customer engagement. The ideal candidate will have a strong background in digital marketing, graphic design, and analytics tools, with a passion for staying ahead of social media trends. This is an excellent opportunity for someone eager to make a significant impact on our online presence through innovative strategies and compelling content.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with company goals
- Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer
- Design visually appealing graphics and multimedia content utilizing Adobe Creative Suite (Photoshop, Illustrator) for campaigns and posts
- Manage paid advertising campaigns including Facebook Advertising to increase reach and engagement
- Conduct keyword research and SEO optimization to improve content discoverability
- Monitor social media trends, analyze performance metrics using Google Analytics, and generate reports to inform future strategies
- Engage with followers by responding to comments, messages, and reviews in a timely manner
- Collaborate with the marketing team to ensure brand consistency across all digital channels
- Proofread all content for accuracy, clarity, and brand voice before publishing
- Stay informed about industry best practices in digital marketing and e-commerce integrations
Qualifications
- Proven experience in social media management within a digital marketing or e-commerce environment
- Proficiency in graphic design tools such as Adobe Photoshop and Illustrator
- Strong understanding of SEO principles and keyword research techniques
- Experience with social media management tools like Hootsuite and Buffer (application)
- Knowledge of Facebook Advertising and other paid social media campaigns
- Familiarity with Google Analytics for tracking campaign performance
- Excellent proofreading skills with attention to detail
- Ability to develop creative content that aligns with brand identity
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Prior experience in digital marketing strategy development is required
This position offers an exciting opportunity for a passionate social media professional to drive impactful campaigns that elevate our brand’s online presence.
Pay: From $40.00 per hour
Benefits:
Willingness to travel:
Work Location: Hybrid remote in Arva, ON
