WhiteHorse Financial Inc. is seeking a hands-on Technical SEO & Growth Marketing Specialist to help improve our online visibility, lead generation efforts, website performance, and digital marketing initiatives.
This role is ideal for someone who enjoys solving technical SEO challenges while also contributing to Google Ads, content creation, website maintenance, and day-to-day marketing activities.
Primary Responsibilities
SEO (Primary Focus)
- Conduct technical SEO audits and identify indexing issues
- Troubleshoot and resolve issues related to:
- 503 server errors
- PHP compatibility
- robots.txt
- XML sitemaps
- canonical tags
- redirects
- crawl budget limitations
- internal linking
- page speed and Core Web Vitals
- Perform keyword research, competitor analysis, and search intent mapping
- Improve organic rankings, traffic, and lead generation
- Monitor SEO performance using Google Analytics 4 and Google Search Console
- Develop and optimize SEO-focused website content and landing pages
Google Ads & Lead Generation
- Manage and optimize Google Search, Performance Max, Display, and Remarketing campaigns
- Improve lead quality and reduce cost per lead
- Implement and maintain conversion tracking using Google Tag Manager and GA4
- Conduct A/B testing on ads, landing pages, and calls-to-action
Content Creation
- Create blogs, landing pages, social media content, and marketing materials
- Design graphics using Canva
- Edit short-form videos and reels using CapCut, Canva, Adobe Premiere Pro, or similar tools
- Assist with content calendars and social media initiatives
Website Maintenance
- Maintain and update website content through WordPress
- Monitor website health, uptime, indexing, and crawlability
- Troubleshoot website issues and coordinate with developers, hosting providers, and third-party vendors as needed
- Ensure forms, integrations, tracking codes, and website functionality remain operational
Qualifications
- 4+ years of SEO experience, preferably with strong technical SEO knowledge
- Experience using:
- Google Search Console
- Google Analytics 4
- SEMrush or Ahrefs
- Screaming Frog
- Google Tag Manager
- Looker Studio
- WordPress
- Google Ads experience
- Canva proficiency
- Basic video editing skills
- Experience maintaining and troubleshooting websites
- Ability to work independently and manage multiple projects
Preferred Qualifications
- Experience working within Life Insurance, Final Expense Insurance, Financial Services, or other regulated industries
- Experience with Meta Ads
- Familiarity with GoDaddy, Elementor, WPBakery, Cloudflare, or similar platforms
- Familiarity with AI-assisted content creation tools
Compensation
Please include your expected salary range, work arrangement preference (full-time, part-time, or contract), and examples of previous SEO, Google Ads, and lead generation results when applying.
About WhiteHorse Financial
WhiteHorse Financial Inc. is an independent insurance brokerage helping Ontario families explore Life Insurance, Funeral Expense Insurance, Critical Illness Insurance, Health & Dental coverage, and other financial protection solutions. We are looking for someone who enjoys wearing multiple hats, taking initiative, and helping us continue to grow our digital presence and lead generation efforts.
Pay: $18.25-$25.00 per hour
Work Location: In person
