Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in our world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 350 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for an Analyst, Consumer & Market Intelligence for a full-time position.
The Analyst, Consumer & Market Intelligence plays a strategic role in the planning, execution, and analysis of consumer and market research initiatives that support brand strategy, innovation, and business growth across Groupe Marcelle.
The analyst transforms research data, statistical analyses, and market intelligence into clear, actionable insights that guide decision making for Marketing, Innovation, and Leadership teams.
A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.
Work Location
- 400 Sainte-Croix Avenue, Saint-Laurent (Quebec)
- Hybrid work mode – minimum three (3) days per week in the office
Why choose Groupe Marcelle?
- A growing Canadian company
- A stimulating environment where boldness, empowerment, and partnership are encouraged
- A human and committed team made up of passionate people moving forward together
Benefits matching your talent
- Competitive base salary
- Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
- Medical and dental insurance
- Health and wellness spending account
- Retirement plan and Tax-Free Savings Account (TFSA)
- Telemedicine services
- Employee Assistance Program
- Performance bonuses
- Paid holidays during the Christmas season
- Paid time off for your birthday
- Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
- Free access to our on-site gym at headquarters
Exclusive Head Office benefits
- Large free outdoor parking lot (paid indoor parking option available)
- Easily accessible by foot from Du Collège metro station
YOUR RESPONSIBILITIES WILL BE
- Lead end to end research initiatives
- Independently manage the full lifecycle of 15–20 consumer and market research projects annually, ensuring methodological rigor, operational excellence, and alignment with strategic priorities set by the Senior Manager, Consumer & Market Intelligence
- Design and execute robust research methodologies
- Own all operational phases of quantitative research, including briefing, questionnaire design, programming, sampling strategy, recruitment oversight, fieldwork management, data validation, and preparation of final analytical deliverables
- Leverage advanced research and data platforms
- Use SurveyMonkey, Qualtrics, Nielsen, Euromonitor, and internal data sources to produce structured, reliable, and insight rich analyses that support business decision making
- Conduct sophisticated quantitative analyses
- Perform advanced statistical analyses such as crosstabulations, significance testing, correlation analysis, segmentation, and dashboard development for complex studies including U&A, concept testing, and brand related research
- Synthesize insights into strategic recommendations
- Transform research findings and market data into clear, compelling insights and actionable recommendations that directly influence brand strategy, innovation decisions, and cross functional alignment
- Develop high quality secondary research deliverables
- Produce comprehensive secondary research reports and market intelligence summaries that contextualize consumer behavior and competitive dynamics in alignment with leadership objectives
- Act as a strategic cross functional partner
- Collaborate closely with Marketing, Innovation, and Sales teams to ensure seamless coordination, share best practices, and integrate insights into product development, brand planning, and business strategy
WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor’s degree in Marketing, Statistics, Social Sciences, Market Research, Business Administration, or a related field
- At least 4 years of experience in consumer research, market research, data analysis, or marketing intelligence
- Strong knowledge of quantitative research methodologies (U&A, concept testing, brand tracking, segmentation, A/B testing)
- Proficiency with survey platforms (SurveyMonkey, Qualtrics).
- Advanced Excel skills, including Power Query and VBA
- Experience with data quality assurance, validation, and preparation
- Applied statistical analysis skills (significance testing, correlations, crosstabs)
- Ability to translate complex data into clear insights and business-oriented recommendations
- Experience with largescale data environments (ecommerce, digital platforms) is an asset
- Experience in beauty, personal care, or CPG is an advantage
AND IF YOU ARE
- Strategic and analytical, with strong judgment in interpreting complex or ambiguous data
- Autonomous and able to manage multiple projects simultaneously
- Detail-oriented with strong concentration and rigor
- Collaborative and able to influence crossfunctional stakeholders
- Comfortable working in a fast-paced, deadline-driven environment
- Skilled at transforming data into clear, compelling business insights
The task and responsibilities listed above are summaries and indicatives.
TO APPLY
We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.
Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
To learn more about our company, feel free to visit our LinkedIn page: https://www.linkedin.com/company/groupe-marcelle
