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Marketing Manager — Growth, Lifecycle & Retargeting

JRS College of Business and Health Care Inc.
Scarborough, ON

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Détails du poste

Temps plein
Il y a 4 heures

Compétences

Campagnes de marketing par courriel
Anglais
Marketing digital
Suivi des performances des campagnes marketing
APIs
Test A/B
Expérience en marketing
HubSpot
Coordination d'équipe
Rédaction publicitaire
Analytique

Description complète du poste

Marketing Manager — Growth, Lifecycle & Retargeting

Department: Marketing Reports to: College Director Location: On-site (Scarborough, ON), hybrid or fully remote — all applications welcome Type: Full-time

About the role

JRS College generates thousands of leads a month across Meta, TikTok, webinars, walk-ins and referrals. Most are never properly worked. Our first touch is often a cold call, roughly a third of paid leads never answer, and stalled leads quietly die in the database.

We are building an engagement engine to fix that — instant WhatsApp and SMS on lead capture, multi-touch nurture, status-based personalisation, automated win-back, and a referral and ambassador program on top.

This role owns that engine. You decide who hears from us, on which channel, with what message, and when. You build the segments, write the flows, run the retargeting, and prove what worked.

It is a broad role. You will touch paid, organic, lifecycle, content and analytics, and you will be inside HubSpot every day. If you want to grow into owning marketing end to end, this is a role that will let you — the ceiling here is set by what you can deliver, not by how long you have been doing it.

This is a hands-on build role, not a strategy-deck role.

What you'll own

Segmentation and audience strategy

Define and maintain the segmentation model across the full lifecycle: new lead, engaged, stalled, no-show, application started, deposit paid, enrolled, past student, referrer, ambassador
Segment by program (PSW, ECA), by source (paid social, referral, walk-in, offshore) and by immigration status (study permit, work permit, PR/citizen, refugee) — each needs different messaging
Own list hygiene, suppression rules and unsubscribe protection for high-value audiences such as the enrolled-student database

Multi-channel campaign execution

Build and run WhatsApp, SMS and email campaigns end to end in HubSpot — templates, sequences, triggers, branching logic and timing
Design the first-touch sequence that fires within seconds of form submission: video, brochure, qualifying question, booking link
Own channel selection: what belongs on WhatsApp, what belongs on SMS, what belongs in email, and what should never go to a given segment

Retargeting and re-engagement

Build automated win-back flows for every stalled stage — no reply, no-show, application abandoned, deposit not paid
Run paid retargeting audiences off CRM segments and keep them synced
Re-engage past students, past referrers and dormant leads with campaigns matched to where they stopped

Paid and organic support

Work across Meta, TikTok and Google campaigns — audiences, creative briefs, landing pages and conversion tracking
Keep messaging consistent from ad through to enrolment

Lifecycle and referral programs

Own communications for the Ambassador and referral program: onboarding, activation, reminders, payout notifications
Build the nurture that moves a lead from raw to sales-ready, so advisers open every call with context rather than cold

Measurement

Report on open, reply, connect, meeting-booked, enrolment and cost per enrolment by segment and channel
Run A/B tests on copy, timing, channel and offer, and act on the results
Maintain attribution and campaign tracking so channel performance is defensible

Cross-team coordination

Work with Sales, CRM and Admissions so messaging matches what advisers say on the phone
Document flows, ownership and scope before build, and raise gaps early with the people who can close them

What we're looking for

We care more about range and appetite than years served. If you have done a smaller version of this well and want a bigger surface to run, apply.

Required

4+ years in digital marketing with real ownership of campaigns, not just execution against someone else's brief
Working knowledge across most facets of marketing — lifecycle, paid, content, analytics — and genuine interest in the parts you have not done yet
Hands-on CRM automation experience (HubSpot strongly preferred): workflows, lists, properties, lifecycle stages, reporting. You can build a branching workflow without help
Strong copywriting for short-form channels; you write the messages, not just schedule them
Comfort with data — pulling numbers, reading funnel drop-off, changing the program based on what you find
Fluent written English

Strongly preferred

WhatsApp Business API or SMS at volume
Paid retargeting with CRM-synced audiences (Meta, Google)
Education, admissions or another long consideration-cycle sector
Referral or ambassador program experience
Working knowledge of CASL or similar consent regulation

How you work

You raise problems early and directly, with the people who can solve them
You document scope and ownership before building
You are comfortable being measured on enrolments, not on campaign volume
If remote: you keep your work visible without being chased

How to apply

Email your CV and a short note covering:

A campaign or program you built end to end — the audience, the channels, and the result
Something that underperformed, and what you changed
Where you want to be in two years

Apply to: [email protected] and cc [email protected]

On-site, hybrid and fully remote candidates are all welcome to apply.

Pay: $56,000.00-$78,000.00 per year

Experience:

Digital marketing: 3 years (required)
CRM Automation: 1 year (required)
Hubspot Enterprise: 1 year (required)

Work Location: In person

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Je souhaite recevoir la dernière alerte emploi pour les postes de ce type : content marketing manager (toronto, on)

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