Job Summary:
Build One of Canada's Next Great Beverage Brands
Do you find yourself analyzing why certain videos go viral?
Do you naturally think in hooks, trends, storytelling, and content ideas?
Are you the person who's always filming, editing, and creating—not because you have to, but because you genuinely love it?
If that sounds like you, we'd love to meet you.
Powrd Beverage is a premium Canadian functional beverage company redefining how people fuel their day. We create plant-powered beverages that deliver clean, sustained energy and calm focus—helping people show up at their best whether they're working, training, studying, or simply living an active lifestyle. We're looking for a creative, ambitious Content Creator & Social Media Lead to help build one of Canada's fastest-growing beverage brands.
This is a high-impact role with a competitive salary and performance-based bonuses for the right person. If you thrive on building brands, creating exceptional content, and delivering results, you'll be rewarded for your success.
This isn't a traditional social media job. You won't be sitting behind a desk scheduling posts all day. You'll be creating content in the real world—at gyms, events, cafés, retail stores, golf tournaments, marathons, product launches, and everywhere our customers live, work, and play.
You'll have the opportunity to shape the voice, personality, and creative direction of the brand.
About the Role:
You will own Powrd's organic social media presence across Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn, and emerging platforms.
From idea to execution, you'll develop creative concepts, film, edit, publish, analyze performance, and continuously test new ways to grow our audience and build a brand people genuinely love.
You'll also create high-performing creative assets that can be repurposed for paid advertising campaigns.
This role is ideal for someone who thrives in a fast-moving startup environment and wants to make a real impact.
What You'll Create:
You'll create content such as:
- Short-form videos for Instagram Reels, TikTok & YouTube Shorts
- Behind-the-scenes content
- Product launches
- Founder stories
- Customer testimonials
- Street interviews
- Gym & fitness content
- Lifestyle shoots
- Retail activations
- Event coverage
- Influencer collaborations
- Community-driven content
- Viral trend adaptations
Every piece of content should feel native to the platform while reinforcing the Powrd brand.
Key Responsibilities:
Content Creation
- Own the end-to-end content creation process—from concept to publishing.
- Film, edit, and publish engaging short-form video content.
- Capture product, lifestyle, customer, and event content.
- Create platform-specific content optimized for Instagram, TikTok, Facebook, and YouTube.
- Identify and leverage trends, sounds, memes, and cultural moments that align with the brand.
- Continuously experiment with new creative formats, hooks, and storytelling techniques.
Social Media Strategy
- Develop and execute Powrd's organic social media strategy.
- Build and manage the content calendar.
- Stay ahead of platform updates and algorithm changes.
- Generate fresh creative concepts designed to maximize reach, engagement, and shareability.
Community & Creator Partnerships
- Grow and engage Powrd's online community.
- Respond to comments, messages, and community conversations.
- Build and manage relationships with UGC creators, influencers, athletes, ambassadors, and brand partners.
- Identify user-generated content opportunities, creators and community collaborations.
Paid Creative Support
- Work closely with our marketing team to develop creative assets for paid advertising.
- Turn top-performing organic content into high-converting ad creatives.
- Create multiple creative variations for testing and optimization.
Analytics & Performance
- Track engagement, reach, watch time, follower growth, CTR, and other key metrics.
- Analyze performance and use insights to improve future content.
- Constantly test, learn, and iterate.
What Success Looks Like:
Within your first 6–12 months, you'll:
- Build one of the most engaging beverage brands on social media.
- Significantly increase organic reach and audience growth.
- Consistently create content that earns shares, saves, comments, and millions of views.
- Help establish Powrd as Canada's leading functional beverage brand.
- Create creative assets that improve paid advertising performance.
- Build a content engine capable of producing high-quality content consistently.
Success isn't measured by how many posts you publish.
It's measured by the impact your content creates.
What We're Looking For:
Required
- Strong portfolio showcasing high-performing social content.
- Experience creating content for brands or personal channels that demonstrates exceptional creative ability.
- Excellent video editing skills (CapCut, Adobe Premiere Pro, Final Cut Pro, or similar).
- Strong storytelling and copywriting skills.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, Meta Ads, Google Ads and TikTok Shop
- Ability to independently shoot, edit, and publish content.
- Comfortable being both behind and in front of the camera.
- Self-motivated, organized, and able to move quickly.
- Passion for building brands through content.
Bonus Points
- Experience with consumer brands or DTC companies.
- Photography and videography experience.
- Experience with influencer marketing.
- Experience creating paid social creative.
- Familiarity with Meta Ads Manager and TikTok Ads.
- Experience using AI-powered creative tools.
- Comfortable traveling to events, retail locations, fitness studios, and activations.
The Type of Person Who Will Thrive Here
- Obsessed with social media and internet culture.
- Naturally curious about why content goes viral.
- Constantly saving content ideas.
- Loves testing new creative formats.
- Moves quickly and takes ownership.
- Comfortable filming in public.
- Data-driven but creatively fearless.
- Passionate about building brands people genuinely love.
If your camera roll is full of content ideas, you stop scrolling to analyze viral videos, and you're always thinking about what to create next, you'll fit right in.
Why Join Powrd?
- Build one of Canada's fastest-growing beverage brands.
- Competitive salary plus performance-based bonuses tied to achieving key growth milestones and building the Powrd brand..
- Own the creative direction of the brand.
- Attend exciting events, activations, and product launches.
- Receive the tools and equipment needed to create great content.
- Be part of a fast-growing startup where your ideas make an immediate impact.
- Grow your career alongside the brand.
To Apply:
Please send us:
- Your resume
- Portfolio or examples of your work
- Links to your TikTok, Instagram, YouTube, or other content you've created
- Your three favorite pieces of content you've produced (and why you're proud of them)
Bonus: Record a short 60-second video introducing yourself and tell us why you'd be the perfect person to build Powrd's social presence.
We're not looking for someone to manage social media.
We're looking for someone to build a brand.
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Work from home
Work Location: In person
