At Pursuit, we offer more than just a place to visit, we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience. What ties it all together are the friendly faces you’ll find along the way, the thoughtful amenities, and the delightful details that make every visit feel personal and unforgettable.
This role is a 12+ Month Maternity Leave Coverage opportunity
The Senior Manager, Performance and Growth Marketing for Pursuit will report to the Sr. Director, Growth and Digital Experience . This position leads the development, execution and optimization of Demand Generation, Lifecycle Marketing and engagement programs . The Senior Manager leads a team focused on performance marketing (paid marketing), lifecycle marketing (email), development and maintenance of performance marketing reporting.
ROLE & RESPONSIBILITIES
Lifecycle & Demand Generation
- Strategic oversight of agency relationships that support our growth, ensuring accountability to results and bringing their expertise and scale to drive performance.
- Owner of Pursuit lifecycle marketing program and demand generation platform, overseeing strategy development through final implementation and performance reporting.
- Leverage data to develop insights and strategies to support revenue optimization.
- Facilitate cross-functional collaboration with multiple stakeholders across the Revenue Team, including, but not limited to, Brand, Content, Platform and UX, RevMax, and individual business stakeholders during all stages of lifecycle and demand generation plan development.
- Plan, strategize and optimize the Paid Media and Lifecycle Marketing budget and any budgets associated with the core proficiencies of the Performance and Growth team.
- Define the roadmap to using first-party data usage to drive growth, leveraging our segmentation and audience insights to ensure our messaging and channels are relevant and effective.
- Maintain an in-depth knowledge of current events, trends, and changes within the digital space.
Management & Leadership
- Responsible for developing and presenting the vision for demand generation and lifecycle marketing programs at all levels of the business – from junior employees to executive-level stakeholders in an international context.
- Leadership of 3 agency partners (Paid media, advertising creative and lifecycle marketing).
- Responsible for coaching and professional development of Performance and Growth Marketing team.
- Responsible for a team of 3 full time employees
- Responsible for ongoing team strategic planning and annual road map.
Oversee hiring and retention of team members.
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REQUIRED SKILLS QUALIFICATIONS & EXPERIENCE
- A minimum of 6+ years’ experience in lifecycle marketing, demand generation and analytics
- Experience in the hospitality industry strongly preferred.
- Experience building strategic relationships and leading agency partners.
- Strong experience using essential MS Office tools such as Excel, Outlook, PPT, Word, Teams required.
- Advanced understanding of Google marketing suite, including Google Analytics, Google Tag Manager and Google Data Studio.
- Expert experience in first-party and third party data analysis through a Customer Data Platform.
- Ability to generate strategic insights and recommendations based on the analysis of data.
- Must have the ability to plan, organize and execute work details on time and on budget
- Solid written and verbal communication skills.
- Strong “can-do,” attitude with willingness to be flexible and adaptable.
- Ability to make decisions, solve problems and exercise good judgment.
- Strong commitment to building positive working relationships.
- Willingness to work with a geographically dispersed team in a seasonal environment.
- Resourceful, with a curiosity to solve problems and create new solutions.
- Ability to organize and prioritize multiple tasks in a fast-paced environment.
- Sense of urgency to complete job duties accurately and in a timely manner.
- Sense of humor and ability to ‘let things roll’ when the unexpected happens.
- Hospitality and service-focused mindset including the need to work successfully with both internal and external partners.
- Strong sense of prioritization and focus to complete tasks.
#LI-KO1
About Us:
We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.
Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Costa Rica, Las Vegas, and Chicago.
Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.
What will your work environment be like?
At Pursuit, our locations are more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun.
Our team shares a passion for adventure and an authentic desire to play host to the world. We are united by our connection to the people and places we’re lucky to call home. Our workforce is diverse. Our team members come here to embrace the extraordinary. To watch the sunrise and set each day in a place that, for many people, exists only in their imagination. To build career experience beside seasoned professionals a community of people who say ‘yes’ to adventure time and time again. To be a part of the #PursuitLife and live each day with purpose, turning moments into memories
PURSUIT PERKS
Join an inclusive, global team and make life-long connections
Enjoy free access to Pursuit attractions and 50% off for friends
Get discounts on hotel stays, dining, and retail
Access subsidized mental health and wellness resources
Equal Employment Opportunities Information
Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the country where the role is located to apply and join our inclusive team! We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at [email protected].
We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted directly.
