BRP Experiences create unforgettable rides that move, connect, and transform you. With more than 225+ worldwide destinations operated by trusted outfitters, an established presence across 14 countries, and over 2 million rides completed, BRP Experiences makes exploration easy and memorable for riders of all levels. Whether on road, water, land, or snow, our experiences are designed to deliver memories that last a lifetime, powered by industry-leading BRP vehicles.
BRP Experiences is BRP’s newly created experience brand. It is BRP’s collection of exclusive experiences, operated by certified outfitters. Its mission is to make the experience of our products accessible to all by offering the ultimate experience of our vehicles for potential buyers or adventurers. This division of BRP is an opportunity for the company to increase accessibility to our products by reaching new entrants with a non-product-oriented mindset, focusing first and foremost on customer experience.
YOU'LL HAVE THE OPPORTUNITY TO:
Based in Montreal, the Coordinator will report jointly to the Lead, Digital Strategy and the Business Lead, International. The role will support the development of strategic partnerships while contributing to the management and continuous improvement of BRP Experiences’ website and broader digital initiatives.
Strategic Alliances Responsibilities
Support the development and management of relationships with existing partners while identifying new alliance opportunities that bring value to the BRP Experiences network
Help ensure partnership agreements, associated rights, and deliverables are executed successfully
Collaborate with partners to create onboarding resources and support materials for the operations team
Prepare engagement reports and analyze partnership performance metrics to measure success and identify opportunities
Work closely with the operations team to identify and develop new alliance opportunities
Act as a cross-functional connector by identifying opportunities and synergies across operations, digital, data, customer experience, and B2B partner experience initiatives
Digital Responsibilities
Coordinate and facilitate adventure content uploads and monitoring across digital platforms, ensuring operator content respects brand and platform standards
Support the Digital Experience Lead with website and platform research, analysis, benchmarking, and optimization initiatives focused on user experience and conversion
Contribute to content production planning and digital sprint execution while coordinating with external digital agencies and internal stakeholders
Coordinate with internal partners to ensure high digital standards across UX/UI, SEO, technical, and content initiatives
Create and manage web content, including landing page creation, copywriting, asset management, and content structure organization within CMS platforms
Support CRM and paid media initiatives through landing page creation and digital content support
Help monitor website and digital marketing performance, providing insights and recommendations to support optimization efforts
Support QA and UAT validation for digital initiatives and optimization-related Jira tickets
TIME ALLOCATION
50% Strategic Alliances
50% Digital
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor’s degree in Marketing, Business Administration, Operations, or a related field
Experience in partnerships, digital marketing, or related marketing roles
Good understanding of digital ecosystem management
Bilingual in French and English
Experience with digital and collaboration tools such as Google Workspace, Airtable, Jira, and Contentful or similar CMS platforms
Experience creating and managing web content with a good understanding of website UX principles is considered an asset
Familiarity with Agile workflows and sprint-based project environments is considered an asset
Comfortable creating presentations and stakeholder-facing materials
Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines
Self-starter with strong adaptability, initiative, and problem-solving abilities
Proven ability to collaborate cross-functionally and work effectively within a team environment
WHAT WE ARE LOOKING FOR BEYOND THE QUALIFICATIONS
Team player willing to jump in and support where needed
Challenges the status quo and continuously looks for ways to improve processes and experiences
Data-driven mindset with strong critical thinking and decision-making abilities
Strong attention to detail
Global mindset with the ability to collaborate across different markets, teams, and cultures
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
#LI-Hybrid
