Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
Live Nation is the global leader in live entertainment, connecting brands to fans through music, culture, and unforgettable experiences. Our Sponsorship team develops innovative, commercially driven programs that allow brands to authentically engage with audiences across live events and digital communities.
As our digital ecosystem continues to grow, Live Nation Canada is looking for an Associate Manager, Digital Content to help shape and scale our owned social platforms while unlocking new commercial opportunities for our growing portfolio of brand partners.
WHAT THIS ROLE WILL DO
- Lead the content strategy, creative development, and day-to-day execution for our @LiveNationFans social channels, driving audience growth while fulfilling brand partner commitments.
- Own day-to-day community management by monitoring comments, messages, and fan conversations; engaging in a timely, authentic voice; fostering a positive fan environment; and supporting partner integrations.
- Create culturally relevant, platform-native content aligned with Live Nation Canada’s voice while seamlessly integrating commercial objectives.
- Identify and develop new sellable social and digital opportunities that align with brand partner goals and fan behaviour.
- Collaborate with the Sponsorship team to execute partner campaigns across owned channels, ensuring strong performance and delivery.
- Own and maintain the social content calendar, balancing organic, promotional, and partner-driven content.
- Oversee the production of social assets from concept through execution, working with internal teams, creators, and external partners.
- Ensure content is delivered on time, on brief, and optimized for each platform.
- Develop and implement organic growth strategies to expand reach, engagement, and cultural relevance.
- Monitor social trends, fan behaviour, and platform updates to inform content direction and maintain cultural relevance.
- Build relationships with key social platforms (Meta, TikTok, YouTube, Snapchat, etc.) to implement best practices and unlock new opportunities.
- Manage partner contesting and fan engagement initiatives, ensuring seamless execution and compliance.
- Support paid amplification strategies in collaboration with internal marketing and media teams to maximize reach and impact.
- Track performance metrics and apply insights to continuously optimize content, partnerships, and overall channel performance.
WHAT THIS PERSON WILL BRING
2–4 years of experience in community management, social media, digital content, or branded content (preferably within entertainment, media, agency, or brand environments)
Proven experience managing brand or publisher social channels, including content planning, publishing, and community engagement.
Experience executing integrated social campaigns that balance organic storytelling with brand and commercial objectives.
Strong understanding of social-first storytelling and how to create content that resonates with fans and drives engagement.
Deep knowledge of platform best practices across Meta, TikTok, YouTube, and emerging platforms.
Highly organized with experience managing content calendars, production timelines, and multiple stakeholders.
Strong project management skills and the ability to execute effectively in a fast-paced environment.
Experience collaborating with designers, creators, and cross-functional teams to produce social content.
Commercial mindset with the ability to identify opportunities to evolve digital assets into scalable sponsorship offerings.
Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.
Proficiency in photo and video editing to create engaging, platform-optimized content would be considered a strong asset.
Ability to manage multiple priorities and stakeholders simultaneously.
Proficiency in Microsoft Office Suite.
Passion for music, live events, and culture.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsych
YOURSELF: Generous paid time off policy including holiday closures, and sick time for you and dependents, along with free concert tickets
WEALTH: RRSP program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, and infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network, gender reassignment support
We thank all candidates for their interest, only those who will be selected for an interview will be contacted.
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The expected compensation for this position in Ontario is: $70,000-80,000
Physical Requirements/Work Environment
Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, provincial and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
