At Pursuit, we offer more than just a place to visit, we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience. What ties it all together are the friendly faces you’ll find along the way, the thoughtful amenities, and the delightful details that make every visit feel personal and unforgettable.
The Revenue Manager is accountable for maximizing revenue and profitability across Pursuit's Banff Jasper attractions and transportation businesses. Reporting to the Director of Revenue Maximization, this role applies disciplined, data-driven decision-making to develop and execute strategies across pricing, inventory, product, and distribution — with a continuous focus on demand analysis, channel optimization, and new product development.
This is a highly cross-functional position requiring strong analytical skills, clear communication, and the ability to influence stakeholders at all levels, including General Managers, Sales, Marketing, Operations, and Finance.
The incumbent will ideally be located in Banff, however Jasper and Calgary candidates also considered.
Pricing Strategy & Optimization
- Accountable for the integrity and performance of all consumer-direct, travel trade, and promotional rate structures across each line of business
- Includes (but not limited to) maintaining competitive positioning through ongoing market benchmarking, owning the Master Pricing List, and ensuring dynamic pricing partnerships are actively managed to protect yield
Inventory Management & Partner Allocation
- Responsible for ensuring the right inventory is available through the right channel at the right time across all guest segments
- This accountability spans the full lifecycle of inventory: from establishing release strategies and cutoff policies, to managing contracted partner allocations, to collaborating with Operations on capacity utilization
- Collaborate with the OTA Account Manager to develop promotions, maximize visibility, and optimize revenue, overseeing product setup, two-way channel manager interface maintenance, and ongoing OTA inventory management
Product Demand Analysis & New Product Development
- Accountable for understanding demand at a segment, channel, and booking window level, and translating that understanding into action
- This includes identifying gaps in the current product portfolio, partnering with Marketing, Sales, and Operations to develop and launch new offerings, and evaluating product performance post-launch with a clear lens on revenue, PAX, and yield
Provide pricing frameworks and feasibility analysis for new product concepts prior to approval
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Forecasting & Reporting
- Owns the forecasting function across their portfolio, maintaining 21-month day-by-day, segment-level forecasts and delivering weekly pace reports throughout the season
- Responsible for producing regular performance reporting against KPIs includ
- ing yield, conversion, booking window, channel mix, and segment performance
- Accountable for variance commentary that clearly explains drivers and informs decision-making at the leadership level
- Contributes to annual business planning and budget-period forecasting in partnership with Finance and the Revenue leaders
Capital Growth Analysis
- Responsible for building and maintaining 10-year revenue models that support long-range capital planning and investment decisions
- This includes developing scenario-based growth projections in partnership with Finance, Revenue Leaders, and SLT, stress-testing capital proposals across conservative, base, and upside assumptions, and ensuring revenue perspectives are meaningfully integrated into the capital planning process
Market Intelligence & Competitive Analysis
- Accountable for maintaining an active and current understanding of the competitive landscape, demand generators, and market conditions across portfolio
- This includes evaluating available market share and data reports, monitoring local events and macro trends, and proactively adjusting strategies to respond to opportunities or mitigate risk
- Stay current on industry trends and innovations in revenue management, dynamic pricing, and distribution to continuously improve practices
Channel & Distribution Management
- Responsible for ensuring all distribution channels, including direct, OTA, travel trade, and walk-up, are optimized for availability, rate integrity, and visibility
- Ensure standards across all systems (central reservations, website, walk-up) are consistently met; identify and lead improvements
- Provide pricing and inventory guidance to Sales for affiliate, regional, and travel trade channel negotiations
Stakeholder Collaboration & Leadership
- Prepare for and chair recurring bi-weekly Revenue meetings with the Revenue Team (Sales, Marketing, Central Reservations) and Operations
- Apply deep expertise in segment dynamics, booking windows, demand curves, and market trends to evaluate strategies brought forward by Revenue Leaders — synthesizing across all channels to make well-informed, balanced recommendations that optimize short- and long-term revenue performance
- Communicate rate and product strategy recommendations clearly and persuasively to the Revenue Team and General Managers
- Work with General Managers to incorporate guest feedback into pricing and product strategies
- Partner with Finance on budget planning, financial reporting, and variance analysis
- Enforce all Pursuit policies and standards, including the 'Always Honest' code of conduct
REQUIRED SKILLS QUALIFICATIONS & EXPERIENCE:
- Bachelor's degree in Business, Finance, Economics, Hospitality Management, or a related field preferred; equivalent experience considered
- Minimum 3–5 years of experience in a revenue management, pricing, or yield analysis role — ideally in hospitality, attractions, transportation, or a related industry
- Demonstrated experience developing pricing strategies, managing inventory across multiple channels, and building forecasts
- Experience with OTA platforms and channel management tools (Redeam or similar) preferred
- Experience with dynamic pricing tools (Digonex or similar) an asset
- Advanced proficiency in Microsoft Excel; strong working knowledge of the broader Microsoft Office suite (Word, PowerPoint, Teams)
- Growth mindset with a natural orientation toward opportunity — curious, open to new ideas, and committed to continuous learning and improvement
- Strong analytical and quantitative skills — able to interpret complex data, draw actionable conclusions, and communicate findings clearly to non-technical audiences
- Sound understanding of revenue management principles including segmentation, displacement analysis, price elasticity, and channel economics
- Experience with Ventrata and/or booking/reservations platforms
- Excellent written and verbal communication skills with the ability to influence across functions and levels
- Collaborative and relationship-oriented; able to work effectively with a geographically dispersed team in both virtual and in-person environments
- Highly organized with the ability to manage multiple priorities simultaneously in a fast-paced, seasonal environment
- Resourceful problem-solver with intellectual curiosity and a continuous improvement mindset
- Comfortable with ambiguity and change; able to adapt quickly and maintain a sense of perspective under pressure
- Sense of humor and ability to stay grounded when the unexpected happens
- Flexibility to work non-traditional hours during critical business periods as needed
- Other duties and project as assigned
#LI-KO1
About Us:
We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.
Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Reykjavík and Costa Rica.
Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.
What will your work environment be like?
At Pursuit, our locations are more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun.
Our team shares a passion for adventure and an authentic desire to play host to the world. We are united by our connection to the people and places we’re lucky to call home. Our workforce is diverse. Our team members come here to embrace the extraordinary. To watch the sunrise and set each day in a place that, for many people, exists only in their imagination. To build career experience beside seasoned professionals a community of people who say ‘yes’ to adventure time and time again. To be a part of the #PursuitLife and live each day with purpose, turning moments into memories
PURSUIT PERKS
Join an inclusive, global team and make life-long connections
Enjoy free access to Pursuit attractions and 50% off for friends
Get discounts on hotel stays, dining, and retail
Access subsidized mental health and wellness resources
Equal Employment Opportunities Information
Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the country where the role is located to apply and join our inclusive team! We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at [email protected].
We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted directly.
