WHO WE ARE
Opened in 1914 and welcoming over 1.3 million visitors annually, the Royal Ontario Museum (ROM) is Canada's most-visited museum, ranking among the top 10 cultural institutions in North America. At ROM, we are dedicated to building and sharing global collections, sharing knowledge, inspiring learning, and fostering community engagement. As a globally recognized field research institute, ROM houses an impressive collection of over 18 million artworks, cultural objects, and natural history specimens, showcased in over 40 galleries and exhibition spaces. We are committed to creating a space where art, culture, and nature intersect, connecting people and communities to the past, present and shared future.
As we continue to work toward our goals to transform and evolve as one of the world’s foremost 21st-century museums, we seek passionate and dynamic team members who embody our mission and values.
WHO WE NEED
We are seeking a Group Sales Coordinator to support ROM's tourism and group sales initiatives by promoting and coordinating memorable group experiences that connect visitors with one of Canada's leading cultural institutions.
Reporting to the Manager, Tourism & Promotions, the Group Sales Coordinator is responsible for generating new business, building and maintaining strong client relationships, and coordinating group visits from initial inquiry through post-visit follow-up. This role works with a diverse client base, including tour operators, schools, corporations, associations, conference organizers, performance groups, and community organizations to deliver exceptional visitor experiences while contributing to attendance and revenue growth.
The successful candidate is a relationship-focused sales professional who enjoys developing new business, providing exceptional customer service, and creating customized experiences for clients. They are highly organized, proactive, results-driven, and thrive in a collaborative, fast-paced environment where every visitor interaction contributes to ROM's mission.
HOW YOU WILL MAKE AN IMPACT
-
Develop new business opportunities through prospecting, networking, cold calling, client meetings, sales presentations, and relationship-building activities.
-
Build, maintain, and grow long-term client relationships by providing exceptional customer service and serving as the primary point of contact throughout the sales process.
-
Coordinate all aspects of group bookings from inquiry to post-visit follow-up, including scheduling, logistics, invoicing, payment processing, and client communications.
-
Identify opportunities to upsell exhibitions, guided tours, educational programming, team-building activities, memberships, and other visitor experiences that enhance each group's visit.
-
Collaborate with internal departments including Visitor Experience, Learning & Engagement, Retail, Food Services, Security, and Operations to ensure seamless execution of group visits.
-
Maintain accurate client records, booking information, sales activities, and financial documentation using CRM, ticketing, and financial systems.
-
Prepare quotations, invoices, deposits, reconciliations, sales reports, and other administrative documentation while ensuring accuracy and compliance with Museum procedures.
-
Represent ROM at tourism industry events, trade shows, networking opportunities, and promotional activities to generate leads and strengthen community partnerships.
-
Monitor industry trends, client feedback, and market opportunities to recommend new programs, packages, and initiatives that support business growth and enhance the visitor experience.
-
Contribute to the development of marketing materials, promotional campaigns, and sales strategies that support group visitation objectives.
WHAT YOU BRING
-
Minimum three (3) years of progressive sales, business development, account management, or group sales experience, preferably within a cultural institution, tourism, hospitality, attractions, events, travel, or other visitor-focused environment.
-
Post-secondary diploma or degree in Hospitality, Tourism, Business Administration, Marketing, Communications, or a related discipline, or an equivalent combination of education and experience.
-
Demonstrated success achieving or exceeding sales, attendance, or revenue targets through prospecting, business development, relationship management, and account growth.
-
Proven experience developing new business through networking, cold calling, client meetings, presentations, referrals, and other sales outreach activities.
-
Strong customer relationship management skills with the ability to build trust, understand client needs, negotiate solutions, and cultivate long-term partnerships.
-
Experience coordinating group bookings, events, tours, or client experiences while managing multiple priorities and competing deadlines.
-
Demonstrated ability to identify opportunities to upsell products, services, exhibitions, programs, memberships, or other value-added experiences.
-
Excellent verbal, written, and interpersonal communication skills with the ability to confidently present information to clients, partners, and internal stakeholders.
-
Strong organizational skills with exceptional attention to detail and the ability to prioritize multiple projects in a fast-paced, customer-focused environment.
-
Proven ability to work independently while contributing positively to a collaborative, cross-functional team environment.
-
Strong analytical and administrative skills with experience preparing invoices, maintaining accurate records, reconciling financial information, and producing sales or operational reports.
-
Advanced proficiency with Microsoft Office, particularly Excel, Word, Outlook, and Teams. Experience using CRM platforms, ticketing systems such as VivaTickets BOS, and financial software such as Sage is considered an asset.
-
Fluency in both French (written and spoken) is considered an asset.
WHAT WE OFFER-
Comprehensive benefits coverage: For permanent and full-time contract positions (conditions apply), enjoy paid benefits for individuals and families, a health spending account, and an Employee Assistance Program.
-
Worry-free retirement savings: With our optional pension plan, you benefit from an employer-matched Defined Benefit contribution plan, which provides predictable lifetime retirement income, survivor benefits, and early retirement options without the stress of investment decisions.
-
Perks: Discounts to over 200 attractions through Attractions Ontario.
-
And more!
SALARY & TERMS OF EMPLOYMENT
-
START DATE: August 2026
-
OPEN DATE: July 17, 2026
-
CLOSE DATE: July 31, 2026
-
STATUS: Full-time, contract
-
EMPLOYEE GROUP: OPSEU
-
EXPECTED COMPENSATION: $62, 828 - $71,803
-
SCHEDULE: 35 hours weekly
-
PROBATIONARY PERIOD: Six (6) months
-
LOCATION (onsite): Toronto, ON
WHAT TO EXPECT IN OUR INTERVIEW PROCESS
-
Initial conversation: A 30-minute virtual conversation** with a Recruiter to discuss your interest in the role and ROM and how you can make an impact.
-
First-round interview: A 1-hour in-person with the Hiring Manager and a member of the HR team. This in-depth interview will focus on your skills and how they align with the team's and ROM's needs.
The above-listed process may change or vary based on the nature and scope of the position.
**All virtual conversations and interviews will be conducted via Microsoft Teams and may be recorded.**
WHY PEOPLE CHOOSE ROM-
Cultural engagement: Daily interactions with Toronto's diverse culture and international visitors offer insights into social and cultural trends. We champion inclusive community programs and connections through diverse experiences.
-
Continuous learning: At ROM, expertise and continuous skill development are paramount. Our culture of curiosity and open-mindedness fosters growth beyond traditional career paths.
-
Passion & fulfillment: Our work in preserving and curating cultural narratives brings deep satisfaction. We are passionate about the arts, global history, cultural diversity, and leveraging digital technologies to enhance accessibility.
-
Team & culture: ROM promotes a positive workplace with collaborative, supportive teams that encourage creativity and innovation. We value new ideas and collective problem-solving.
-
Academic collaboration: We are committed to education, partnering with universities and providing student resources, underscoring our dedication to research and accessibility.
If you’re excited about this role, even if your experience differs from the specific requirements, we encourage you to apply. We’re keen to meet candidates who can contribute their talents to our goals, and will consider an equivalent combination of knowledge, skills, education, and experience.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, & ACCESSIBILITY
At ROM, we embrace diversity in our exhibits, communities, and teams. We encourage applications from racialized persons, Indigenous Peoples, persons with disabilities, 2SLGBTQI+ individuals, and those who can further diversify our ideas. We are committed to equitable employment opportunities and a workplace free from discrimination and harassment.
We welcome and accommodate candidates with disabilities throughout the selection process. Please contact us at [email protected] for assistance.
ADDITIONAL INFORMATION
-
ROM does not require “Canadian experience.” International applicants with equivalent experience are encouraged to apply.
-
ROM uses technology-assisted tools (including JazzHR TalentFit) to support the review and screening of applications. All hiring decisions are made by human reviewers.
-
This posting is for an existing vacancy.
APPLY NOW
Only candidates selected for an interview will be contacted. Please note that all candidates receiving a verbal job offer will be subject to a background check. This includes a criminal background check and verification of professional references, and, other checks depending on the role.
#LI-On-site
RzNw4D50VC
