About F12: F12 was built by uniting IT consulting firms across Canada with a shared vision: to reduce risk and complexity by crafting technology platforms that empower leaders to focus and thrive. We elevate IT conversations from ingredients to outcomes, delivering fully designed solutions with no bad options. If you’re looking for the fast lane into an IT career or want to supercharge your professional development, you’ve come to the right place. At F12, you’ll collaborate with a diverse team and gain exposure to technology services across countless businesses—building a resume rich with experience and accomplishments. Our mission is to elevate our employees by building and retaining an elite team of IT professionals equipped to deliver unmatched service to Canadian business leaders. We value humble service, continuous improvement, and hard work—and we’re looking for like-minded individuals to join us.
The Position: Reporting to the Director of Marketing, The Business Development Representative (SMB) is responsible for generating qualified sales opportunities for F12's Small and Medium Business market segment. Working closely with Marketing and Sales, this role focuses on engaging prospective customers, nurturing targeted accounts, qualifying inbound and outbound leads, and booking meetings for Business Innovation Managers (BIMs).
This is a highly metrics-driven inside sales position focused on creating Sales Qualified Leads (SQLs), generating appointments, and building meaningful relationships with prospective customers. Success in this role comes from consistency, curiosity, strong communication skills, and a disciplined approach to prospecting and lead qualification. The ideal candidate is energized by connecting with business leaders, uncovering business challenges, and creating opportunities that help organizations improve productivity, security, and operational performance through technology.
Responsibilities:
Lead Generation & Prospecting
- Generate qualified opportunities through outbound prospecting activities including phone, email, social media, and marketing-driven campaigns.
- Nurture and build relationships with target accounts identified through F12 marketing initiatives.
- Conduct outreach to prospective customers to identify business needs, challenges, and potential opportunities.
- Qualify inbound and outbound leads against established criteria and sales processes.
- Research organizations, industries, and stakeholders to personalize outreach and improve engagement effectiveness.
- Serve as a first point of contact for prospective clients engaging with F12 through phone, web, email, and marketing channels.
Sales Development
- Schedule and coordinate meetings, discovery calls, demonstrations, and presentations for Business Innovation Managers.
- Build and maintain a pipeline of qualified opportunities aligned with sales targets and growth objectives.
- Effectively communicate F12's value proposition and business outcomes without advancing into solution design or proposal development.
- Develop trusted relationships with prospective customers and key decision-makers within SMB organizations.
- Consistently meet or exceed activity, appointment-setting, and SQL generation objectives.
Marketing Collaboration
- Partner closely with Marketing to execute lead generation campaigns and account-based marketing initiatives.
- Provide feedback on campaign effectiveness, market trends, and prospect engagement.
- Support event follow-up activities and marketing-generated lead nurture programs.
CRM & Pipeline Management
- Maintain complete and accurate records of prospect interactions and activities within CRM systems.
- Ensure timely documentation of lead status, engagement history, and opportunity progression.
- Track personal performance metrics and contribute to sales development reporting.
Market Awareness
- Stay informed on industry trends, emerging technologies, market conditions, and competitive offerings.
- Continuously develop knowledge of F12 services, cybersecurity solutions, cloud offerings, and managed IT services.
- Identify new opportunities and market insights that contribute to business growth.
What This Role Is Not
This role is intentionally focused on business development and opportunity creation.
- No quote generation.
- No order processing.
- No technical solution design.
- No customer issue resolution.
- No travel requirements.
- No face-to-face sales expectations.
This allows you to focus on what you do best: building relationships, generating opportunities, and creating conversations between prospective customers and F12's sales team.
Requirements:
- Previous experience as a Business Development Representative, Sales Development Representative, Inside Sales Representative, or similar role.
- Technology, managed services, SaaS, cybersecurity, telecommunications, or related B2B sales experience is considered an asset.
- Strong verbal and written communication skills.
- Exceptional interpersonal and relationship-building abilities.
- Comfortable conducting a high volume of phone-based prospecting activities.
- Experience using CRM and sales engagement platforms such as HubSpot, Salesforce, Salesloft, Outreach, or similar tools.
- Understanding of account-based marketing principles and lead nurturing strategies.
- Experience using LinkedIn and other professional networking platforms for prospect engagement.
- Strong organizational and time management capabilities.
- Ability to prioritize effectively in a fast-paced environment.
- Self-starter with strong personal accountability and a results-oriented mindset.
- Interest in business technology and helping organizations solve operational challenges through IT solutions.
What You Can Expect from Us: We are proud of our forward-thinking, dynamic culture that champions diversity, inclusivity, and a respectful working environment. We also want to make sure that however you get IT done in all parts of your life, we’ve got your back. Our comprehensive total rewards program includes:
- Work-Life & Growth: Three weeks vacation plus extra Flex Days, leadership development opportunities, growth coaching, and reimbursements for educational advancement and certifications.
- Health & Financial Well-Being: Health Spending Account or RRSP matching, extended health care, dental and vision coverage, disability and life insurance, and an employee assistance program.
- Additional Perks: Tuition reimbursement, paid time off, on-site parking, high-class office amenities, and company events.
Our Equal Opportunity Commitment:
- F12.net practices as an equal opportunity employer in all services locations. We are committed to building and maintaining a workforce diverse in experience, skills, and knowledge. The company maintains a strict policy to ensure equal employment opportunities and do not discriminate based on any grounds and elements protected by law.
- For those requiring assistance with disabilities, information relating to accommodation and accommodation measures addressed confidentially. Please notify us in advance if any accommodations required.
Please note that this position represents a true vacancy and we do not currently use artificial intelligence (AI) to at any stage of the hiring process to screen, assess or select candidates.
