Marketing Manager - Canada (90-Day Term)
Consumer Packaged Goods (CPG)
Immediate opening
An established consumer packaged goods company is seeking an experienced Marketing Manager to join its Canadian marketing team for a 90-day term to provide leave coverage. This is an exciting opportunity for a hands-on marketing professional who enjoys working in a fast-paced environment and can quickly step into an active business to drive projects forward.
In this role, you'll lead and support a variety of strategic and executional marketing initiatives, including product commercialization, packaging development, integrated marketing campaigns, retail activation, and eCommerce content optimization. You'll collaborate with cross-functional teams and agency partners to ensure business continuity and successful execution of key marketing priorities across the Canadian market.
If you're an organized, collaborative marketer with strong project management skills and experience in the CPG industry, we'd love to hear from you.
As the interim Marketing Manager, you will:
Lead Marketing Execution
- Provide day-to-day marketing leadership during a temporary leave coverage period.
- Manage marketing priorities, timelines, meetings, and cross-functional communications.
- Partner with commercial leadership to ensure product launches, campaigns, and customer initiatives remain on track.
- Identify project risks, proactively solve challenges, and communicate updates to key stakeholders.
Drive Product Commercialization
- Support the launch of new products, line extensions, packaging updates, and retailer-specific initiatives for the Canadian market.
- Coordinate cross-functional activities related to product readiness, packaging, claims, sales materials, and launch execution.
- Work closely with Sales, Supply Chain, Regulatory, Legal, R&D, Finance, and agency partners to deliver successful product launches.
- Track project milestones, approvals, timelines, and deliverables.
Manage Packaging & Artwork Development
- Lead artwork development and packaging updates, including bilingual English/French requirements.
- Coordinate artwork reviews with internal stakeholders, regulatory teams, and external design partners.
- Ensure packaging meets brand standards, regulatory requirements, retailer expectations, and market-specific needs.
- Oversee artwork approvals, version control, and production timelines.
Execute Marketing Campaigns
- Support the planning and execution of integrated marketing campaigns.
- Develop campaign briefs and coordinate the creation of retail, shopper marketing, digital, and sales support materials.
- Adapt regional or global marketing assets for the Canadian market.
- Ensure creative assets are delivered on time and aligned with brand objectives.
Support eCommerce Growth
- Optimize online product content across Canadian retail partners.
- Manage product detail pages, enhanced content, imagery, digital assets, and brand stores.
- Collaborate with internal teams and retailers to improve the online customer experience and digital shelf performance.
- Support content syndication and retailer-specific eCommerce requirements.
Collaborate Across the Business
- Serve as a key marketing contact for Canadian initiatives.
- Partner with Sales, Category Management, Trade Marketing, Supply Chain, Finance, Regulatory, Legal, Creative, eCommerce, and external agencies.
- Facilitate meetings, manage action items, and keep projects moving efficiently.
Required Qualifications
- Bachelor's degree in Marketing, Business, Commerce, Communications, or a related field.
- 5+ years of experience in brand marketing, commercial marketing, or Consumer Packaged Goods (CPG).
- Previous experience as a Brand Manager or in a comparable marketing leadership role.
- Experience managing product commercialization, packaging development, campaign execution, and retail marketing initiatives.
- Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Experience working cross-functionally with internal teams and external agency partners.
- Strong written, verbal, and presentation skills.
- Ability to quickly understand business priorities and contribute with minimal onboarding.
- Proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams.
- Legal authorization to work in Canada.
Ideal Qualifications
- Experience in home care, household products, personal care, or other regulated consumer goods categories.
- Strong understanding of the Canadian retail and consumer landscape.
- Experience managing bilingual English/French packaging and marketing materials.
- Knowledge of eCommerce content management, digital shelf optimization, and retailer content requirements.
- Experience working with Canadian retailers and retail media platforms.
- Familiarity with stage-gate commercialization processes, SKU launches, and artwork approval workflows.
In this role, you will:
- Ensure continuity across key Canadian marketing initiatives.
- Keep commercialization, packaging, and campaign projects on schedule.
- Deliver high-quality marketing assets that support retail and customer needs.
- Maintain and improve eCommerce content and digital shelf execution.
- Build strong partnerships across the business while ensuring projects are delivered efficiently and effectively.
What you will gain:
This contract offers an opportunity to make an immediate impact within a well-established consumer products organization. You'll work alongside experienced cross-functional teams, contribute to meaningful business initiatives, and gain exposure to a broad range of brand management activities across commercialization, retail marketing, packaging, and digital commerce.
Position Duration: 90-day temporary assignment with the possibility of extension based on business needs.
Pay: From $105,000.00 per year
Experience:
- CPG: 3 years (required)
- marketing in Canada: 3 years (required)
Work Location: In person
